Product video presentation - more visitors, increased sales.

Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. If you want to take your ecommerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.

Statictics related to product videos

Ecommerce videos drive traffic and purchases

• 64% of all internet traffic globally is videos, and it’s expected to grow to 69% by 2017. – KPCB
• Videos generate on average 3 times as many monthly visitors as other content. – Buffer
• Websites with video content enjoy 88% more time spent on pages by visitors. – Buffer
• Having video content on pages can contribute to 157% increase in organic traffic from search engines. – Buffer
• After seeing an online video about a product, consumers are 46% more likely to search about this product online. – Buffer
• Product videos increase the likelihood of purchases by 85%. – Buffer
• When doing online shopping with video content, shoppers are 52% more confident in their purchases. – Buffer
• Having videos on product pages increase visitor session duration 340%. – Goodvidio
• Ecommerce videos contribute to 127% increase in pages visited per shopping session. – Goodvidio

Millennials are especially responsive to ecommerce videos

• Gen Y shoppers are 264% more likely to share product videos while doing online shopping. – Animoto
• 69% of millennial shoppers turn to online video content to research complementary products to add to their purchases. – Animoto

YouTube contributes to the demand for ecommerce videos

• Video viewers list YouTube as their #1 destination for finding videos about products or brands. – Think With Google
• Mobile video viewers are 1.2 times more likely to think more highly of companies that offer product videos on their pages.- Think With Google

Why Is video so important for ecommerce?

Videos and in particular, product videos can have an incredible ability to increase conversions by better helping people understand your product.

While this can be achieved through the use of copywriting, images, and user reviews, videos are potentially the most effective way of demonstrating a product and its benefits to your visitors.

There are other reasons you need to be using video for your online store as well. Let's take a look at some of the most important reasons:

Google loves video

In search results, Google displays a mix of search results which include video, image, news, maps, and other mediums in addition to regular search results. Having product videos gives you an extra chance of ranking, especially if none of your competition is using video in their stores and for their products. In addition, research also shows that Google favors and prioritizes sites with video which again means having product videos (ideally hosted with YouTube, a Google owned company) will grant you a greater chance of ranking in search engines.

Video is more shareable & clickable

Studies show that people are more likely to share videos than text pages. Additionally, people are also more inclined to click on a video thumbnail than on something with no visual or multimedia element.

Where does video engagement happen?

There are several ways you can incorporate video into your marketing campaign and it is important to understand which channels are more relevant to your brand and your target consumers. Most commonly used channels are websites, social media, YouTube, mobile and emails.

Website

Your website is the first place to incorporate a video and it is no secret that businesses having a video on their website record higher engagement rates.

Stats show that:

• more conversions are seen in websites having video on landing page
• visitors are more likely to buy a product after viewing a video about it
• shoppers say that watching product videos makes them more confident in making a purchase

Advertising and websites are considered to be at the top of the funnel for content marketing. But blog posts which are at the bottom of the funnel are also found to attract more viewership when a video is included in it. In fact, blog posts that incorporate videos attract 3 times more inbound links compared to plain text posts. (Moz)

Social Media

Video is the latest trend on social media. Facebook has surged ahead with the introduction of autoplay videos, posing serious competition to YouTube.

If you don’t have a video marketing strategy for big social media platforms, you will be losing out big time.

Here are some stats to convince you:

• Videos are more shared than links and text combined.
• 60% of viewers watch video on a site if available before reading any text and share their experience if there is a “share this video” button.
• 92% of mobile video viewers share videos with others.

It is clear that video is fast becoming the most popular communication medium and almost every social network or internet channel is vying for video space.

Video Ads with Adwords

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years. As a result of that competition, it has become more expensive to run a traditional AdWords campaign.

Luckily for you, many marketers have yet to discover Google AdWords for video, and this presents a HUGE opportunity. With AdWords for video, you’ll often find less competition and much cheaper keyword costs.

Use product video to introduce your products to the world

One of the most critical events in the life of any business is the launch of a new product; you need that new product to catch on and to gain traction among consumers, and you need for that to happen as promptly as possible. Video marketing is a great tool for this. To those companies wondering how to increase sales for a product, then, our first tip is to use videos to launch new products.

You can design a video in which you actually show your new product and what benefits it offers. When launching a new product, think seriously about crafting an introductory video, along with press releases and blog announcements.

Final words

Video marketing definitely increases leads and conversions. If you’re not using video marketing yet, you’re missing a huge marketing opportunity. Businesses incorporating video into their marketing strategy see higher audience engagement, increased click-through rates and higher conversion rate.

The bottom line is that video is fast becoming the king of content marketing. For those who are still not using video for their marketing, now is the best time to start.